can you still find that new year feeling in 2020

Every year around this time, we often hear sighs like 'the festive atmosphere of the New Year is getting weaker.' For those of us who are busy with work all year round, our anticipation for the Spring Festival has dwindled to just 'lying around during the holidays.' Firecrackers, Spring Festival couplets, lanterns... it's hard to get excited about these anymore. So where can we find the festive flavor in such times?

Various brands have given us many choices. Although they inevitably get labeled as 'consumerism' or 'taking advantage of the holiday buzz,' it doesn't stop us from finding some festive flavor that belongs to this era.

The most belovedmoney-makinglimited editions come from the top-tier spending power of the cosmetics industry.

Every year, Estée Lauder's New Year limited edition powder compacts strive to be uglier than the previous year, and this year's performance did not disappoint.

The Year of the Rat 2020 limited edition is here.

However, Estée Lauder does have some well-performing limited editions, like this set.

It uses a combination of red and gold, a foolproof color scheme for the Chinese New Year. It also incorporates the traditional 'auspicious clouds' totem, with a small brown bottle adorned with a cloud-shaped metal pendant.

Does the base color of New Year limited editions have to be red? MAC takes a different approach with its New Year Palace limited dragon pattern series, inspired by Chinese royal porcelain, perfectly blending modern and traditional elements.

Sports enthusiasts naturally care more about the sports world. Are the New Year limited edition sports gear from various brands something you avoid or something that makes your heart race?

NikeLast year's 'Hundred Family Clothes' theme was already stunning, and this year continues last year's style with sincerity.

This pair of Air Max 1 is inspired by the porcelain bowls used during the New Year's Eve reunion dinner, with dragon patterns and peony flowers printed on the upper, and 'Longevity' printed on the outer ring.

AdidasIn recent years, it has also launched many limited edition shoes with strong Chinese characteristics. This year's New Year limited edition includes two pairs of Ultra Boost 2020, also featuring a strong Chinese style.

The two pairs of Ultra Boost 2020 use black and white as the main colors. The white pair features begonia flower paintings on the midsole and heel, with an embroidered tiger on the upper. However, it's puzzling why there's a tiger in the Year of the Rat. The black-themed pair features lotus ink paintings on the black midsole Boost, with the floral patterns on the upper blending seamlessly to create a Chinese style.

ASICSlaunched the 2020 Spring/Summer running shoes GEL-KAYANO 26 for the New Year, with red/black and gold as the main colors, creating a strong visual impact and helping runners start the new year steadily. The special feature is the '20' on the left heel and '贰零' on the right heel. Do you like this unique asymmetrical design?

Reebokdirectly launched five pairs of CNY new products, incorporating China's 'Five Elements' culture to further align with Chinese culture.

VANScontinues to collaborate with local Chinese artists this year. This time, contemporary Chinese artist Zhao Zhao co-designed five classic shoe models, including Sk8-Hi, Era, and Old Skool.

In this New Year series, the most popular is the Era Lacey. The upper is divided into inner and outer layers of plastic and suede, with multiple layers of stacked, translucent, and various mouse underground world patterns on the inner layer, full of psychedelic colors, making people curious to explore its secrets. Mysterious and interesting.

This yearConverseused the Chinese folk story 'The Mouse Opens the Sky' as the background, injecting traditional Chinese paper-cutting inspiration into several classic shoe models, making them both beautiful and playful.

The 1970S model uses black as the main color, with multicolored lines on the upper. Cutting open the outer layer reveals a gray fiber fabric lining, a unique innovation from Converse. Besides the 1970S, there are also Jack Purcell and Pro Leather models. The 'smile' model, mainly white, looks more textured after cutting open the red outer layer. I really love this pair!

Domestic trend brandLi-Ningalso launched its new series, collaborating with OG Slick, a veteran figure in American street culture, to bring a co-branded design. The 'midsole LIGHT FOAM combined with Li-Ning Cloud cushioning technology' Flash VI Premium/Air Raid VI Premium Chinese New Year colorway, with festive Chinese red, seems to inject fresh energy underfoot.

Let's take a look at sports watches.HuaweiWATCH GT2 is already familiar to many Codoon friends, and it also launched a new model for the New Year. The New Year should be vibrant, with a touch of red on the wrist for good luck, making your runs smoother~

CasioG-SHOCK 2020 Year of the Rat special edition sports watch uses traditional Chinese New Year colors as the base tone, with rivet decorations on the bezel, exuding a strong industrial style. The specially designed 'MYMIGO' image is engraved on the back, and it comes with a commemorative gift box and a Year of the Rat custom figurine, showing great attention to detail.

There are many more New Year limited editions from various brands that I haven't had time to share, but I'm already dazzled. Looking at so many limited editions, it's not hard to see that they all share the 'Chinese style' characteristic. Due to various reasons such as time, location, environment, and culture, many traditional customs have gradually been forgotten as society progresses. However, the beautiful essence of 'family reunion' and 'New Year greetings' remains unchanged. As mentioned in the above limited products, they constantly remind us through these special editions that we can still find the festive flavor in our own way.

Finally, I wish you in front of the screen can find the festive flavor in your own way and feel the warmth of the New Year.