KONKA Group Co., Ltd. is a world-renowned and leading Chinese electronic information enterprise that researches, develops, produces, and operates products such as televisions, refrigerators, washing machines, small household appliances, kitchen and bathroom appliances, and other smart living appliances. KONKA Group has always adhered to the corporate culture of 'Everyone for me, I for everyone,' viewing the health of its employees as the cornerstone of the company's development.
In 2017, to enhance team combat effectiveness, KONKA Group called on all management personnel to lead by example, using running to promote team fitness and accelerate work efficiency! The KONKA Group Multimedia Division initiated an employee running activity using the corporate Codoon app, sparking a running craze within the company.
KONKA people, running in the burning years
In the warm spring of March, when everything is reviving, it is the perfect time for exercise. The KONKA Group Multimedia Division launchedthe '2017, Running in the Burning Years'series of sports activities. Considering the convenience of organizing the activities, the initiators compared several sports products on the market and finally chose the corporate Codoon app as the support tool for this running event. Subsequently, they created the team 'KONKA Multimedia' and invited nearly 300 management employees from the group headquartersto join the team and participate in the upcoming competition.to join the team and participate in the upcoming competition.
To increase the fun of the activities and enhance employee participation, the KONKA team administrators divided the activities into phases, with each phase lasting one month, setting different activity goals and gameplay fromboth individual and teamdimensions to conduct running volume PK.
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From individual to team, the 111-kilometer challenge
From March 1 to March 31, the first phase of the activity was in full swing. The competition was conducted on anindividualbasis, with members competing to meet the111-kilometerstandard. The activity used the corporate Codoon'Step Goal Competition'activity template, ranking members internally based on their goal achievement. During the one-month competition period, the fastest employee completed the 111 kilometers in just8 days,averaging about14 kilometersper day.
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<img src="https://storage.googleapis.com/download/storage/v1/b/runboxapp-web-online.appspot.com/o/public%2F3933%2F7d420092-b30e-11e7-b8c2-015f27e7baf8.png!640m0?generation=1715747944532918&alt=media" alt="1.png" style="width:100%"/>
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<em>▲ Screenshot of the March activity in the 'Corporate Codoon' app</em>
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The second phase of the activity started immediately on April 2, with the administrators adjusting the activity to initiate adepartmentbased118-kilometerchallenge. During the activity, departments were ranked based on their goal achievement. This was not only a competition of exercise volume but also a display of departmental cohesion, with each department striving to outdo the others.
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<a href="javascript:void(0)" style="text-align: justify; background-color: rgb(255, 255, 255);"><img src="https://storage.googleapis.com/download/storage/v1/b/runboxapp-web-online.appspot.com/o/public%2F3933%2F6726ac47-b30e-11e7-b8c2-015f27e7baf8.png!640m0?generation=1715747946843008&alt=media" style="width:100%"/></a>
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▲ Screenshot of the April activity in the 'Corporate Codoon' app
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To encourage members to participate in the competition, the administrators established a strict reward and punishment system. The top 5 employees/teams in each phase were rewarded, while employees/teams that did not meet the goal had to contribute 200 yuan to the sports fund, which would be used for future activities.
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From online to offline, walking around Honghua Lake
Online activities make it convenient for employees to participate, while offline activities increase their sense of involvement. On July 9, the KONKA Multimedia Division organized all participating employees to join the'Honghua Lake Hiking Activity,'allowing everyone to move from online to offline, into nature, to breathe the freshest air and release work pressure.
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<a href="javascript:void(0)" style="text-align: justify; background-color: rgb(255, 255, 255);"><img src="https://storage.googleapis.com/download/storage/v1/b/runboxapp-web-online.appspot.com/o/public%2F3933%2F6efdcd03-b30e-11e7-b8c2-015f27e7baf8.jpg!640m0?generation=1715747948606539&alt=media" style="width:100%"/></a>
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▲ KONKA people enjoying a happy walk in nature
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<a href="javascript:void(0)" style="text-align: justify; background-color: rgb(255, 255, 255);"><img src="https://storage.googleapis.com/download/storage/v1/b/runboxapp-web-online.appspot.com/o/public%2F3933%2F771b020f-b30e-11e7-b8c2-015f27e7baf8.jpg!640m0?generation=1715747949686728&alt=media" style="width:100%"/></a>
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▲ Together, it's more exciting! The mighty hiking team
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Currently, KONKA Group has conducted three phases of employee activities using the corporate Codoon app. Through continuous revision and adjustment, they have explored new models of employee exercise and finally found the most suitable way for their team to carry out activities. In early September, their fourth phase of activities is about to start, and future activities will be extended to nearly 20,000 employees in the group. The corporate Codoon app will continue to provide fresh gameplay and effective statistical tools to support the development of KONKA Group's employee activities.
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