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When we mention state-owned enterprises (SOEs), we unconsciously think of traditional industries, thousands of employees, and good benefits. And when it comes to employee activities in SOEs, we naturally think of outdated, dull, and conventional events. But today, we will show you how SOEs in the Codoon Enterprise Club break the mold and use the 'Internet+' approach to revolutionize traditional employee activities!

As one of the active representatives of SOEs in the club,Huaxin Cement Co., Ltd.was founded in 1907 and is one of the earliestcompanies in China's cementindustry. Huaxin Cement may not have the same level of recognition as many long-established SOEs, but when it comes to the world-famousThree Gorges Damand the Wuhan Yangtze River Bridge, both of which used cement produced by Huaxin, it may not seem so unfamiliar.

#Meticulous Preparation, Full Participation #

Faced with branches all over the country and nearly ten thousand employees, Huaxin Cement's labor union encountered challenges in organizing employee activities due to regional differences and organizational difficulties. However, starting in March this year, Huaxin Cement's labor union formed an activity organizing committee of nearly a hundred people and, in collaboration with Codoon Enterprise Club, launched a six-month employee sports event. Sixty-eight branches participated, with over 5,800 employees joining, making it the most extensive and widely participated employee activity in the company's history.

The organizing committee of Huaxin Cement made bold innovations in the form of the event, adopting an 'online + offline' approach. By creating an online activity club and setting up virtual route maps, they maximized the participation of employees nationwide. The combination of spiritual and material rewards allowed employees to truly enjoy the company's care and benefits, while also promoting the company's advocacy for a healthy lifestyle.

#Walking Virtual Routes, Experiencing Corporate Culture #

The online activities perfectly solved the regional issues, bringing employees from all over the country together on one platform. To actively engage employees, the organizing committee of Huaxin Cement incorporated virtual route maps into the event.

Each branch team in the enterprise club had to complete a 1,000-kilometer challenge within six months. Teams were ranked and rewarded based on the order in which they reached the finish line.

The organizing committee of Huaxin Cement transformed the '1,000 kilometers' into graphics, setting up six virtual route maps based on the company's regional distribution (i.e., the mileage from each region to the Wuhan headquarters, the endpoint). The routes included the East Hubei Line, West Hubei Line, Southern Region Line, Western Region Line, Yunnan Region Line, and Comprehensive Line, each with a total length of 1,000 kilometers. As each team reached a waypoint, the line would change from red to green, and the point circle would enlarge to indicate the completion of that segment.

More meaningfully, at each waypoint, a beautifully crafted 'business card' created by the local branch would automatically pop up, introducing the branch's situation and cultural characteristics.This fun approach gave each branch and employee a greater sense of participation and a deeper understanding of the company's cultural essence.

Codoon Enterprise Club provided the company with a free online sports activity platform, allowing employees to participate in rankings and competitions to the fullest extent. Huaxin Cement's innovation with the 'virtual route map' not only broke the conventional impression of SOE activities but also made Codoon Enterprise Club realize that our platform could serve as a carrier for companies' creative ideas, allowing them to elevate their activity content and provide their employees with the most exclusive corporate culture experience.